Illulian

Woven foundations for timeless living.

The Brand Philosophy

A balance between tradition and modernity for the finest corners of design

Founded in 1959, a Milan-based luxury rug and carpet brand known for its refined Italian design language and exceptional craftsmanship. Illulian’s brand philosophy is rooted in continuity, craftsmanship, and cultural value.

The company believes that a luxury rug is not a seasonal product, but a lasting design investment that carries artistic and material significance over time.


Each piece is crafted to endure aesthetically and structurally, reinforcing the brand’s commitment to long-term quality and timeless luxury.

page (2)

The Signature Aesthetic

Illulian’s design philosophy is guided by restraint, proportion, and architectural sensitivity.

Rugs are conceived as foundational design elements that define space, acoustics, and atmosphere rather than acting as visual accents.

The brand’s collections range from minimalist contemporary rugs to expressive artistic compositions, always unified by material integrity and refined detailing.

Illulian collaborates closely with architects, interior designers, and fashion creatives to create bespoke rugs that align precisely with the architectural intent of each project.

Design Values

Tonal Colour Mastery

Subtle gradients and layered hues that shift with light and movement.

Scale-Sensitive Design

Patterns and proportions developed to suit both expansive and intimate spaces.

Refined Textural Contrast

Varied pile heights and materials add depth without visual excess.

Designed to Age Beautifully

Materials and finishes that gain character and patina over time.

Collaboration

HMA Living x Illulian

Illulian rugs at HMA Living are positioned as foundational design elements that elevate interiors through craftsmanship, subtle elegance, and lasting value.

Visit the Showroom

Discover HMA Living. Schedule a private consultation with our experts and discover bespoke interiors tailored to your style and space.