At Downtown Design Dubai 2026, HMA Living by Al Shamsi presents The Penthouse, an an immersive vision of contemporary living that translates the company’s vision of Total Living into a complete contemporary home.
Conceived as a residence rather than a traditional exhibition stand, The Penthouse brings together architecture, furniture, kitchens, wardrobes, doors, outdoor living and lighting within one coherent environment.
Across a massive layout, visitors are invited to move through the spaces of a contemporary luxury residence, experiencing a carefully curated selection of Italian design brands: Modulnova, MisuraEmme, Turri, Roda, Henry Glass and Lodes.
From the outside, The Penthouse evokes the presence of a contemporary villa, marked by a defined entrance that transitions visitors from the fair into a considered residential experience. Inside, warm neutrals, earthy textures, curved forms and layered lighting create an atmosphere of understated elegance, where each space maintains its identity while remaining part of a cohesive whole.
Six Italian design brands shape this vision. Modulnova defines the kitchen and dining spaces; MisuraEmme brings refinement to wardrobes and storage; Turri shapes the living environment, featuring an exclusive preview of the Luna Collection by Shaun Killa for HMA; RODA extends the experience outdoors; Henry Glass connects spaces through glass doors and partitions; and Lodes uses light to define atmosphere and depth.
Rather than presenting individual collections, HMA Living brings these design identities into dialogue, creating a unified expression of contemporary living where architecture, materials, furniture and light come together with purpose.
The HMA Penthouse “is not an arrangement of objects. It is an act of design”. Materials, light, furniture and architecture are therefore approached not as separate layers, but as parts of a single language.
It is also rooted in a particular understanding of Italian design culture: “Made in Italy is not a label. It is a culture.” Rather than interpreting Made in Italy exclusively through provenance or individual brands, the HMA Residence explores it as a culture of design: an attention to proportion, materiality, craftsmanship, quality and the relationship between different elements of a space.
From Downtown Design to Jumeirah Beach Road
The HMA Residence also anticipates the next chapter of HMA Living’s presence in Dubai.
Following Downtown Design, visitors will be able to discover the broader HMA Living universe at the company’s new showroom on Jumeirah Beach Road, where the Total Living approach will be presented across a significantly wider selection of products, collections and interior categories.
In this sense, the HMA Residence acts as more than a temporary installation.
It is a concentrated expression of the way HMA Living approaches the home: beginning not with individual products, but with the people, architecture and vision that give those products meaning.
Because a successful interior is not created by filling a space.
It is created by establishing relationships between everything within it.