Gufram
Radical Italian design that rewrites the rules of furniture.
Gufram
The Brand Philosophy
Where art becomes function with imagination, irony and craftsmanship
Gufram stands at the intersection of sculpture and furniture. Since the 1960s, the brand has shaped Italy’s design movement with pieces that challenge conventions while staying rooted in artisanal skill. Every creation is playful in its narrative yet thoughtful in its execution.
At HMA Living, Gufram introduces a spirit of creative freedom. Whether a surreal seating form or an iconic postmodern silhouette, each piece adds wit, personality and style to contemporary interiors.
The Signature Aesthetic
Gufram’s pieces are expressive, bold and unmistakably artistic. The collections span sculptural chairs, pop-inspired objects, collectible icons and functional artworks made using polyurethane, patented finishes and hand-crafted techniques.
With vivid forms, tactile surfaces and unexpected geometry, Gufram transforms ordinary spaces into cultural statements.
Gufram combines experimentation, design culture and technical precision. Its hand-finished textures allow each piece to age beautifully while maintaining the brand’s irreverent style. These are objects crafted to spark conversations, inspire emotions and elevate spaces without overpowering them.
Design Values
Born in Turin, Italy
Rooted in the radical design movement, crafted with artistic experimentation and Italian craftsmanship.
Sculptural and iconic forms
Furniture pieces that push boundaries through playful geometry and expressive silhouettes.
Design meets cultural storytelling
Objects that merge creativity, irony and innovation to redefine contemporary living.
Dynamic design applications
Collectible pieces that bring personality and visual impact to homes, studios and public spaces.