A balance between tradition and modernity for the finest corners of design
Founded in 1959, a Milan-based luxury rug and carpet brand known for its refined Italian design language and exceptional craftsmanship. Illulian’s brand philosophy is rooted in continuity, craftsmanship, and cultural value.
The company believes that a luxury rug is not a seasonal product, but a lasting design investment that carries artistic and material significance over time. Each piece is crafted to endure aesthetically and structurally, reinforcing the brand’s commitment to long-term quality and timeless luxury.
TheSignatureAesthetic
Illulian’s design philosophy is guided by restraint, proportion, and architectural sensitivity.
Rugs are conceived as foundational design elements that define space, acoustics, and atmosphere rather than acting as visual accents.
The brand’s collections range from minimalist contemporary rugs to expressive artistic compositions, always unified by material integrity and refined detailing.
Illulian collaborates closely with architects, interior designers, and fashion creatives to create bespoke rugs that align precisely with the architectural intent of each project.
DesignValues
Tonal Colour Mastery
Subtle gradients and layered hues that shift with light and movement.
Scale-Sensitive Design
Patterns and proportions developed to suit both expansive and intimate spaces.
Refined Textural Contrast
Varied pile heights and materials add depth without visual excess.
Designed to Age Beautifully
Materials and finishes that gain character and patina over time.
—Collaboration
HMALivingxIllulian
Illulian rugs at HMA Living are positioned as foundational design elements that elevate interiors through craftsmanship, subtle elegance, and lasting value.
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