"Made in Italy is not a label. It is a culture."



— Luca Mazza

At Downtown Design Dubai 2026, HMA Living by Al Shamsi presents The HMA Penthouse , an immersive vision of contemporary living that translates the company's vision of Total Living into a complete contemporary home.

The HMA Penthouse “is not an arrangement of objects. It is an act of design”. Materials, light, furniture and architecture are therefore approached not as separate layers, but as parts of a single language.

Discover the brands behind the HMA Living Penthouse.

Modulnova

Architectural design for the modern home - crafted in Italy, elevated in Dubai.

MisuraEmme

MisuraEmme

Timeless Italian furniture and wardrobe systems — tailored for modern, elegant living.

Turri

Italian classicism, reimagined for contemporary luxury.

Roda

Roda

Outdoor living with indoor sophistication.

Henry Glass

A culture of material, where glass becomes poetry in space.

Lodes

Lodes

Sculptural lighting that defines contemporary Italian design.

An invitation to experience Italian living.

This Downtown Design Dubai 2026, step into the culture of HMA Living by Alshamsi. Discover a considered expression of Italian craftsmanship, timeless materials, and contemporary interiors. Let’s connect so we can help you with the registration.

Join us at the HMA Living Penthouse and experience design beyond the expected.

Opening hours

Address: Dubai Design District (d3)

Wednesday, 4 November
12:00–14:00 Press Preview (Invite only)
14:00–20:00 VIP Preview (Invite only)

Thursday, 5 November
12:00–20:00 (All Visitors)

Friday,6 November
12:00-20:00 (All Visitors)

Saturday, 7 November
12:00–20:00 (All Visitors)

Sunday, 8 November
12:00–20:00 (All Visitors)
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